This technique uses historical data to identify risks and opportunities for the future. To build predictive analytics models we use both structured (displayed in titled columns and rows) and unstructured data (emails, audio, social media content). Risk management, cross-sell, direct marketing are some use cases for predictive analytics.
This technique uses historical data to identify risks and opportunities for the future. To build predictive analytics models we use both structured (displayed in titled columns and rows) and unstructured data (emails, audio, social media content). Risk management, cross-sell, direct marketing are some use cases for predictive analytics.